Coming Next Month: “Cyclists Welcome” Campaign

According to a study by the Outdoor Recreation Association (2017), bicycling participants spend $83 billion on ‘trip-related’ sales (bicycle tourism), and generate $97 billion in retail spending.

goHunterdon, through the Bike Hunterdon initiative, is developing a new campaign to help local businesses capture some of that spending. The “Welcome Cyclists” campaign will provide information to downtown merchant associations and their members on how to become more bicycle friendly.  “Bicyclists look for establishments like coffee shops, breweries, restaurants, and retailers where they can easily park their bicycle, grab a bite to eat and re-fuel,“ says Caryl Harris, goHunterdon Bicycle Specialist. “Our goal is to help the business community to understand amenities that attract cyclists and to identify businesses where bicyclists are particularly welcome.”

Participating businesses will receive a “Cyclists Welcome” decal to display on their door.

The campaign will kick off in early May.