Hunterdon Area Rural Transit, Inc. (HART) Changes Name

Press Release September 7, 2018

Contact: Tara Shepherd, 908-930-9035 |

Hunterdon Area Rural Transit, Inc., the non-profit transportation management association dedicated to promoting sustainable transportation in Hunterdon County, announced today that it is changing its name to “goHunterdon”.

The organization was incorporated more than 20 years ago as “Hunterdon Area Rural Transit, Inc”. Over the years, it has rebranded as “HART”, “HART Commuter Information Services”, and “HART TMA”.

“After many years of struggling with a name that didn’t quite capture all that this organization does, a name change was in order,” said Ron Monaco, President.

“In choosing ‘goHunterdon’ our goal was to better reflect who we are as an organization, what we do, and what we stand for,” Monaco noted. “We needed a name that encompassed our forward thinking approach to mobility and expressed our optimistic outlook for the future of sustainable transportation in Hunterdon County,” he added.

The organization provides a variety of programs and services including a community mobility program, commuter rideshare matching, employer services, traffic alert service, environmental education, sustainability assistance, and pedestrian and bicycle safety programs. “Our core programs and services will remain the same,” says Tara Shepherd, executive director. “The new name will provide greater opportunity for public awareness and the ability to enhance programming in response to local needs.”

The organization is funded, in part, by federal transportation dollars administered through the North Jersey Transportation Planning Authority, New Jersey Department of Transportation, NJ TRANSIT, New Jersey Division of Highway Traffic Safety, and the Greater Raritan Workforce Development Board.

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