The Flemington Borough Police Department, in collaboration with goHunterdon, is conducting a Street Smart NJ pedestrian safety education campaign aimed at reducing pedestrian-motor vehicle crashes with Flemington Borough.
Street Smart NJ is a collaborative effort between public, private and non-profit organizations like, goHunterdon, to educate people who are driving and walking on behaviors to increase pedestrian safety.
“We have teamed up with goHunterdon to educate both pedestrians and motorists to make them aware of their roles in ensuring everyone’s safety. This will be the fifth campaign the Flemington Borough Police has conducted in collaboration with goHunterdon. Each campaign has focused on a different area of the borough,” says Chief Rotella.
“We see an increase in pedestrian traffic along Mine Street and Stangl Road,” says Corporal Brian McNally, Flemington Police Department. “Several new businesses have opened on Stangl Road that are attracting people,” he adds. “Stangl Road is also the location of several community events being held this summer, so it was the right location for this campaign,” he notes.
Street Smart NJ is one of many initiatives in New Jersey working to help the state reach its goal of zero pedestrian fatalities. The campaign reminds people that everyone has a role to play in making our streets safer. Drivers need to obey speed limits and stop for people crossing; people walking need to use crosswalks (marked and unmarked) and cross with the signals; and everyone needs to avoid distractions.
Street Smart NJ messaging is currently on display along Stangl Road on temporary street signs, A frame signs, and banners. Local businesses are displaying and distributing flyers, posters, coasters, and take out coffee sleeves. Reusable Street Smart NJ branded shopping bags are being distributed at several local businesses. goHunterdon also is sharing Street Smart NJ Pedestrian safety messaging via social media.
The statewide Street Smart NJ campaign is managed by the North Jersey Transportation Planning Authority (NJTPA) and began in 2013.
goHunterdon has collaborated with several other Hunterdon municipalities to conduct Street Smart NJ campaigns including Califon Borough, Town of Clinton, Frenchtown Borough, High Bridge Borough, City of Lambertville, and Tewksbury Township. A campaign recently concluded in Milford Borough.
Hunterdon communities interested in conducting a Street Smart NJ campaign may contact Ryan Fisher, goHunterdon Safety Programs Manager, rfisher@gohunterdon.org.