Street Smart NJ Overview
Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. Since its creation in 2013, more than 140 communities have participated in Street Smart NJ.
Street Smart NJ emphasizes educating drivers, pedestrians and bicyclists through mass media, as well as targeted enforcement. Police officers focus on engaging and educating, rather than simply issuing citations. Street Smart NJ complements, but doesn’t replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users.
The campaign is coordinated by the North Jersey Transportation Planning Authority (NJTPA) and is supported by federal and state funds, with additional funding/in-kind contributions from local partners, including the state’s eight Transportation Management Associations.
Communities and organizations everywhere are invited to use the strategies and materials on the Street Smart NJ website to create their own campaigns
Evaluations are periodically conducted to gauge the effectiveness of Street Smart NJ campaigns.