Readington Township and Flemington Borough are the latest Hunterdon municipalities to conduct Street Smart NJ pedestrian safety education campaigns aimed at changing the behaviors that contribute to pedestrian-vehicle crashes.
Street Smart NJ is a collaborative effort between public, private and non-profit organizations. The Readington Township Police Department and Flemington Borough Police Department will work with goHunterdon, to promote behaviors that improve safety for people who are driving and walking.
The Readington Township campaign will focus along Route 523 in the Whitehouse Station section of the township. The Flemington Borough Street Smart NJ campaign will focus on Mine Street. Both campaigns will begin in May 2023.
During each of the campaigns, Street Smart NJ messaging will be visible on street signs, and in local businesses on table tents, brochures, posters, coasters, and take out coffee sleeves. Reusable Street Smart NJ branded shopping bags will also be distributed. Local police will reinforce speed limits, distracted driving laws, and the “stop for pedestrians in crosswalks” law.
Street Smart NJ is one of many initiatives in New Jersey working to help the state reach its goal of zero pedestrian fatalities. The campaign reminds people that everyone has a role to play in making our streets safer. Drivers need to obey speed limits and stop for people crossing; people walking need to use crosswalks (marked and unmarked) and cross with the signals; and everyone needs to avoid distractions.
The statewide Street Smart NJ campaign is managed by the North Jersey Transportation Planning Authority (NJTPA) and began in 2013.
The Readington Township and Flemington Borough campaigns will mark the 16th and 17th campaigns conducted in Hunterdon County. Prior campaigns have been conducted in Califon Borough, Town of Clinton, Frenchtown Borough, High Bridge Borough, City of Lambertville, Milford Borough, and Tewksbury Township.
For more information, contact Ryan Fisher, goHunterdon Safety Programs Coordinator, firstname.lastname@example.org