The Flemington Borough Police Department, in collaboration with goHunterdon, is conducting a Street Smart NJ pedestrian safety education campaign aimed at reducing pedestrian-motor vehicle crashes with Flemington Borough.

Street Smart NJ is a collaborative effort between public, private and non-profit organizations like, goHunterdon, to educate people who are driving and walking on behaviors to increase pedestrian safety.

“We have teamed up with goHunterdon to educate both pedestrians and motorists to make them aware of their roles in ensuring everyone’s safety. This will be the fifth campaign the Flemington Borough Police has conducted in collaboration with goHunterdon. Each campaign has focused on a different area of the borough,” says Chief Rotella.

“We see an increase in pedestrian traffic along Mine Street and Stangl Road,” says Corporal Brian McNally, Flemington Police Department.   “Several new businesses have opened on Stangl Road that are attracting people,” he adds.  “Stangl Road is also the location of several community events being held this summer, so it was the right location for this campaign,” he notes.

Street Smart NJ is one of many initiatives in New Jersey working to help the state reach its goal of zero pedestrian fatalities. The campaign reminds people that everyone has a role to play in making our streets safer. Drivers need to obey speed limits and stop for people crossing; people walking need to use crosswalks (marked and unmarked) and cross with the signals; and everyone needs to avoid distractions.

Street Smart NJ messaging is currently on display along Stangl Road on temporary street signs, A frame signs, and banners.  Local businesses are displaying and distributing flyers, posters, coasters, and take out coffee sleeves. Reusable Street Smart NJ branded shopping bags are being distributed at several local businesses. goHunterdon also is sharing Street Smart NJ Pedestrian safety messaging via social media.

The statewide Street Smart NJ campaign is managed by the North Jersey Transportation Planning Authority (NJTPA) and began in 2013.

goHunterdon has collaborated with several other Hunterdon municipalities to conduct Street Smart NJ campaigns including Califon Borough, Town of Clinton, Frenchtown Borough, High Bridge Borough, City of Lambertville, and Tewksbury Township.  A campaign recently concluded in Milford Borough.

Hunterdon communities interested in conducting a Street Smart NJ campaign may contact Ryan Fisher, goHunterdon Safety Programs Manager, rfisher@gohunterdon.org.

goHunterdon, in collaboration with the Frenchtown Police Department, recently conducted a Street Smart pedestrian safety campaign in the Borough.

Street Smart NJ is a public education campaign that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.  In Hunterdon County, Street Smart NJ campaigns are facilitated by goHunterdon. Funding is provided by the North Jersey Transportation Planning Authority. Continue reading “Frenchtown Prioritizes Pedestrian Safety with Street Smart Campaign”

Police departments in the Borough of Flemington and Town of Clinton are conducting “Street Smart NJ” pedestrian safety education campaigns aimed at increasing awareness of pedestrian safety within their communities.

“With more residents staying close to home during the COVID19 pandemic, we wanted to make sure that motorists and pedestrians are aware of the role that they can play in ensuring pedestrian safety,” said Chief Jerry Rotella, Flemington Police Department.

“Even with fewer vehicles on the road in recent months, due to COVID19 closures,  we have seen an increase in speeding and distracted driving,” notes Town of Clinton Police Chief J. Cory Kubinak. “As our downtown welcomes back pedestrians, safety becomes a high priority. We want to make sure that motorists and pedestrians are aware of the role that they can play in ensuring safety.”

Street Smart NJ is a collaborative effort between public, private and non-profit organizations to educate motorists and pedestrians on their roles and responsibilities in maintaining a safe pedestrian environment.   The statewide Street Smart NJ campaign is managed by the North Jersey Transportation Planning Authority (NJTPA).

Both Flemington and the Town of Clinton have previously conducted Street Smart NJ campaigns. Prior Street Smart NJ campaigns were conducted in Flemington in 2016, 2017, and 2018. A campaign was conducted in the Town of Clinton in 2016.

The current Flemington Street Smart NJ campaign is focusing on Broad Street and Bonnell Street in response to community concerns.  In Clinton, the focus is in the vicinity of Leigh Street and Center Street.

Emphasis will be on the following key pedestrian safety behaviors:

• Speeding
• Distraction (motorists and pedestrians)
• Using crosswalks
• Stopping for pedestrians in crosswalks

Speed studies have been conducted in both communities to inform enforcement efforts.

Safety messaging is being shared in Flemington and the Town of Clinton via temporary street signs, social media, and printed materials, including take out coffee cup “sleeves” imprinted with Street Smart NJ messaging.

For more information about Street Smart NJ pedestrian safety campaigns in Hunterdon County, contact Tara Shepherd, executive director, 908.930.9053 of visit https://www.gohunterdon.org/bike-ped-programs/street-smart-nj/overview

The City of Lambertville has partnered with goHunterdon to conduct a “Street Smart NJ” campaign, a pedestrian safety education program aimed at reducing pedestrian-motor vehicles crashes.  The campaign is taking place throughout the month of July, featuring awareness, education and enforcement of proper safety skills. Continue reading “Lambertville Announces Street Smart NJ Campaign”