Lambertville Announces Street Smart NJ Campaign

City of Lambertville Announces Street Smart NJ Pedestrian Safety Campaign

The City of Lambertville has partnered with goHunterdon to conduct a “Street Smart NJ” campaign, a pedestrian safety education program aimed at reducing pedestrian-motor vehicles crashes.  The campaign is taking place throughout the month of July, featuring awareness, education and enforcement of proper safety skills.

Street Smart NJ is a collaborative effort between public, private and non-profit organizations. The City of Lambertville has partnered with goHunterdon, a local non-profit organization dedicated to promoting safe and sustainable transportation, to encourage five key behaviors to improve safety:

  1. “Heads Up; Phones Down”
  2. “Use Crosswalks”
  3. “Wait for the Walk”
  4. “Obey Speed Limits”
  5. “Stop for Pedestrians”

From July 1- 26, 2019, signs, posters, banners, tip cards, and other safety messaging materials will be posted and distributed throughout the community to reinforce these key messages.  E-blasts and will also be used to raise additional awareness about pedestrian safety.

From 2015- 2017, there were a total of nine (9) pedestrian crashes recorded in the City of Lambertville. A similar campaign was conducted in the city in 2017.

Pedestrian fatalities are on the rise across the country.  On average, one pedestrian is killed every two days in New Jersey and 12 are injured daily.  Street Smart NJ is one of many initiatives in New Jersey working to help the state reach its goal of zero pedestrian fatalities. The campaign reminds people that everyone has a role to play in making our streets safer. Drivers need to obey speed limits and stop for people crossing; people walking need to use crosswalks (marked and unmarked) and cross with the signals; and everyone needs to avoid distractions.

The statewide Street Smart NJ campaign is managed by the North Jersey Transportation Planning Authority (NJTPA) and began in 2013.

For more information about Street Smart NJ, visit To discuss conducting a Street Smart NJ campaign in your Hunterdon community, contact Tara Shepherd, Executive Director,